Have you ever struggled to explain to friends, family and colleagues why you’re a climate activist?
Do they know why you’re deeply concerned about the Climate and Ecological Emergency?
Do they understand what this means for them?
Research shows we are more influenced by the views and actions of our peers than we realise. In being an activist, you are already influencing those around you. But this is just the beginning.
In talking about the climate and ecological emergency to those we’re close to, we have the potential to engage new allies and new activists – or at least to reduce the conflict and confusion that can arise when others don’t understand what we do.
But these conversations can be very difficult – emotionally and practically. Feeling the need to confront deep grief and fear, while ‘educating’ about climate science is a tough ask.